Shore Smiles
How a Strategic Digital Makeover Fueled 1,279% ROI
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Location: Virginia Beach, VA
Doctors: Dr. Christian Mullin, Dr. Tanya Mullin & Dr. Brianna Albers
Office Manager: Kristy Swebilius
Client Since: November 2022
Web | SEO | Social | Photo + Video | Google Ads | PatientLoop™ Growth Software
The Challenge
Stand Out in a Competitive Market
Shore Smiles needed more than just a website—they needed a complete rebrand and a powerful digital presence to attract and convert more of the right new patients. Their goals were clear:
- Showcase their passion for dentistry and patient care
- Highlight their vibrant personalities and office culture
- Stand out in the competitive Virginia Beach market
- Partner with a transparent marketing agency after past disappointments
- Generate 60 new patients per month
That’s when they turned to Lasso MD to craft a custom marketing strategy built for growth.
The Solution
A High-Performance Digital Ecosystem
We didn’t just build a website—we created a new brand identity from the bottom up and an efficient growth engine that drives results. Here’s how:
- Website Overhaul: We launched a stunning, mobile-responsive site with clear navigation and high-impact CTAs, ensuring a seamless experience for both new and returning patients.
- On-Site Photo & Video Shoot: Our professional shoot captured the warmth and expertise of the doctors and staff, showcasing the practice's inviting feel before patients even walked through the door.
- SEO & Local Search Optimization: From targeted keyword strategies to a fully optimized Google My Business (GMB) Profile, we positioned Shore Smiles at the top of search results.
- High-Impact Google Ads: To further fuel growth, we deployed strategic paid advertising to capture high-value patients at an exceptionally low cost per lead.
The Results
Skyrocketing Visibility, Leads & Revenue
Before partnering with Lasso MD, Shore Smiles was nowhere to be found on Google. Today, they dominate Top 5 Rankings for local “Dentist Near Me” searches.
+200% Growth in Top 3 Keyword Rankings
+433% Growth in Top 10 Keyword Rankings
Higher ranking and greater search visibility means more patients finding them online—and that’s led to massive website traffic growth:
+54% YoY Growth in Overall Website Traffic
But traffic alone isn’t enough—conversion is king. That’s where their high-performance website took over, turning clicks into new patient appointments:
+35% YoY Increase in Direct Calls to the Office
+205% YoY Growth in Contact Us Form Submissions & New Patient Requests
The ultimate metric? New patient growth & revenue.
+17% QoQ Growth in # of New Patients
+57% QoQ Growth in New Patient Revenue
[Bonus Win] Paid ads alone delivered 20+ new patient leads in just the last month at an ultra-low $60 per lead!
1,279% Return on Investment
With a data-driven strategy, cutting-edge SEO, and high-converting digital assets, Shore Smiles turned their online presence into a patient-generating machine—delivering an astonishing 1,279% return on investment. That’s what marketing is supposed to do.